The name SŪDINOI—meaning “above us”—carries a vision that extends beyond self-expression. What we wear holds history, meaning, and ideas. As a creative collective, we gather those who believe in craftsmanship and intention, preserving the artistry of Chinese tradition through a modern lens. We hope to build a wardrobe that grows with its wearer—pieces that accompany her through shifting seasons and stages of life.
Founded by Elena Su, SŪDINOI is shaped by a global perspective. From Florence comes a reverence for understated elegance; and from Hangzhou, a city long associated with silk and poetic landscapes, comes a grounding in heritage and craft. These influences come together to form designs that are both enduring and contemporary.
When a woman wears SŪDINOI, she should feel at ease—free to move through her day with confidence and grace. Our fabrics are chosen with care, using only fine fibers that rest softly against the skin. Created by women for women, each piece offers thoughtful adjustability and comfort, attuned to the rhythm of everyday life.
At SŪDINOI, we place craftsmanship above speed. Each garment is made with care and attention to detail, guided by fair labor practices and mindful production. We value the lasting over the new—the kind of quality that endures and continues to hold meaning, long after the first wear. As we continue to evolve, we hope to remain in dialogue with our community, refining our craft and deepening the story we share through what we create.